variant meanings

The good folks over at Snopes soundly debunk the oft-repeated story that the popular Chevy Nova sedan did not sell well in Spanish-speaking countries in the 1970’s because “no va” in Spanish means “doesn’t go.” It just wasn’t true. Too bad. It’s a good story.

But here is a true story directly from my own experience.

In the high tech industry, and perhaps others, there is the term “FUD.” It means “fear, uncertainty, and doubt.” As in “The competition is trying to spread FUD about our new product.” In fact, I spent many years in high tech never having heard the term. It was only after that big merger that I heard management from the other company use it.

Logo_fudOnly recently have I become familiar with the Latino food company FUD. From the first time I saw one of their trucks I thought that was strange name for a food company. Fŭd? Really? So I decided to look them up and see what this was all about. According to Wikipedia, the company name is pronounced fo͞od, not fŭd. And it is in fact an acronym for Fino, Único y Delicioso (Fine, Unique & Delicious). Very much the complete opposite of the tech industry FUD.

A little research can clear up a lot.

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