magazine subscriptions

Anyone who has ever subscribed to a magazine knows how goofy subscription rates can be. There’s that low introductory rate, and then the regular rate. But depending upon how you renew, rates can vary greatly.

Cooking Light magazine coverTerry and I have been subscribing to Cooking Light for a very long time. The last few years we have been on credit card auto-renewal. The renewal rates have always been reasonable. Until this year. I got my auto-renewal notice recently and it said that I would be charged $39.95 for a year. What? I don’t think so. I thought that if I called and cancelled I would be offered a lower rate. But I never reached a human being. The automated voice recognition system just let me cancel.

Then, a couple of days later I got an email saying I only had one issue left and asking me to renew. I clicked the link and it offered one, two, and three year rates. The two year rate was $34.00 – five dollars less than the one year rate in my auto-renewal. That works. We both really enjoy Cooking Light and didn’t really want to lose it.

In the meantime, after my cancellation and before the email notice, I subscribed to Food & Wine at a very good rate. We had subscribed before, but let it lapse when we were cutting back at one point. As an American Express publication, the line between the editorial and advertising sides is rather blurry, but I don’t read it for the articles, I read it for the recipes. And they do tend to have really good recipes in Food and Wine. I’m looking forward to getting it again.

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