I’ve written about how we enjoy our local family owned market, Rocca’s. The full-service meat counter means that we rarely buy meat at the supermarket any longer. I was thinking about the various constituencies that Rocca’s serves, based on my observations while shopping.
- There are people like Terry and me, the foodies. We like Tom Rocca’s quality cuts of meat which we can get in whatever amount we need. There is Poppy’s fresh seafood. There’s the cheeses, sliced to order. They carry locally made Frantoio Grove olive oil and local honey. And, of course, the wine department curated by Dan Rocca with his selection of local wines.
- There’s the guys who are serious about their grillin’. Perhaps they don’t do a lot in the kitchen, I don’t know, but I imagine they know their way around the gas grill. They come into Rocca’s knowing they have the best meat.
- There’s the folks from the surrounding neighborhood or driving down Monterey highway for whom Rocca’s is the convenient spot for their beer and junk food.
For us, we appreciate Rocca’s for the first point. (And to a lesser extent, the second.)